Kathi and Michele talk about your email lists and how to protect them, what to send them, and who to share them with. Michele suggests knowing yourself and knowing your people as two ways to take care of your audience every single day.

Knowing what your audience has come to expect from you is key to nurturing your people. Kathi suggests having an avatar so you can ask yourself questions like, “What’s their pain? What do they need most?”

Part of your platform is figuring out who your audience is and your email list is a key component in that. You won’t want to miss this podcast.

 

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 16 books including “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, was released on January 24, 2017. She launched her first Mastermind group in January 2017.

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