Book launch. Platform. Email list.

Do those concepts make you anxious?

For so many writers today, whether new or veteran, all the noise and outside pressure to build a platform, grow an email list and launch their book to the masses can feel overwhelming. But it just took one observation from Kathi to author and book launching expert Anna LeBaron to take away all that pressure.

Listen in to Kathi and Anna in this conversation where they talk about:

  • The ONE thing Anna did to get over 600 Amazon reviews of her book, The Polygamist’s Daughter: A Memoir
  • How all reviews are good reviews
  • What your actual job is on social media
  • The difference between building a platform and building pedestals

Show up to your party and have fun! After listening to Kathi and Anna’s discussion, what idea shifted for you when it comes to your platform and sharing your message with the world?


Anna LeBaron is an author, book launch expert, and social media strategist who is blazing new trails for the publishing industry.

With the help of #the4500, a national network of readers and bloggers, Anna rogue-launched Jen Hatmaker’s For the Love in 2015. Since For the Love, she has employed her enthusiastic and intuitive approach to social media to successfully launch more than 60 other titles from a long list of publishers, as well as her own memoir, The Polygamist’s Daughter (Tyndale, 2017).

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