Feb 7, 2019 | Author Tips, Book Launch, Communicator Academy
Why Launch Teams Are an Author’s Best Friend Launching a book is a lot like your wedding day. You spend months (or years) planning, and everyone you love is celebrating with you. But when the big day is over and everyone goes home, it’s you and your spouse who...
Sep 4, 2018 | Book Launch, Communicator Academy, Podcast, Recommendations
Today’s podcast is Part 3 of our Book Launch 101 where we talk about what a landing page is. Kathi sits down with co-author Cheri Gregory of Overwhelmed to talk about why their landing page for their new book is so important. Your landing page is basically a...
Aug 27, 2018 | Book Launch, Endorsements, Podcast
In today’s podcast, Kathi and Cheri sit down for Part 2 of their Launch Team 101. Last week they talked about how to form a launch team and this week they talk about what to do with them. “When you’re doing a book launch, you want to be a good...
Aug 20, 2018 | Book Launch, Communicator Academy, Platform, Podcast
Writing a book is such an exciting time in an author’s life but what if you’re a first-time author? How do you launch a book? What if you don’t know anyone famous to help you promote your book? Kathi Lipp and her friend, Cheri Gregory, co-author of...
Apr 5, 2018 | Book Launch, Marketing, Recommendations
Welcome to The Mom Project. For the next few weeks, we’ll be launching my book The Mom Project by hosting several mom friends who have tried it out for themselves. They read the book, completed a project from the book with their kids, and wrote all about it. And these...
Oct 19, 2017 | Author Tips, Book Launch
I have a confession. Prior to working in book marketing, I had NEVER pre-ordered a book. Gasp. Sorry to all the authors I loved and followed back then. I didn’t realize the difference it made. Pre-order sales help retailers take notice of your book, signaling them to...
